Remember when the cars we drove, the appliances we cleaned with, the furniture
we sat on and the clothes we wore were all made in the USA? Gradually, these
products were replaced by those made overseas with labor that cost a fraction
of what it does in America. The gift industry has been no exception to the
“globalization” trend. American artisans have been particularly hard hit as
their work has been ruthlessly copied by overseas production paying laborers as
little as 25 cents per hour.
Once upon a time, a brother and a sister decided to combine their talents to
look for the American Dream. Musician Jacob Sokoloff had a talent for creating
beautiful musically tuned windchimes from steel pipes. His sister Fern had a
vision that people all over the world might enjoy these enchanting chimes. From
the garage where they started their company 25 years ago,
Jacob's Musical
Chimes grew to become ubiquitous in the world of perfectly tuned chimes. The
two were realizing the American Dream that an artisan with nothing more than a
workshop and a vision could find success in this great land of opportunity.
Fern's 25 years of experience in the gift industry gave her a unique
perspective and insight to the challenges American craftspeople face in this
changing world. One after another, the artisans she had gotten to know so well
were downsizing or exiting their businesses. So too Jacob’s Chimes. Fern
decided it was time to act.
And so Fern's Garden was born as a venue for the vanishing American artisan and
a place to support Fair Traded, imported art and craft. Who can deny that it
feels great to save money by shopping at the big box retailer selling imports?
But before we cheer too loudly, it is imperative to understand the hidden costs
involved in this massive change of consumer behavior. The jobs that used to put
food on the tables of American workers have gone overseas. The well paid
manufacturing jobs Americans used to enjoy have been replaced by low paid jobs
in the service industry, ironically even in the very big box stores that are
offering all those savings.
The solution to this problem is not simple and must
come globally. By supporting both the American artisan at home and Fair Trade
abroad, we at Fern's Garden are making a start. Please join us in our mission
to keep America strong, and not lose the beautiful art and craft created in
this country. Thank you for your support, and for spreading the word.
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